3 CEU Credits

Course Description
The real estate business is largely a word-of-mouth referral process. The successful salesperson is referred by his/her clients to other clients on a consistent, ongoing basis. Protecting your own reputation should thus be one of your primary goals in all dealings with your clients. This becomes your personal "brand" or work ethic that you live by every day. This is how you will become known to both your existing clients and potential new ones.

All it takes is one problem transaction, complaint, or lawsuit to hurt your reputation and cause you great financial and personal stress as you attempt to defend your position. This course warns you against approaches and practices that will hurt you as a real estate professional — even to the extent of getting you hauled before RECO's Discipline Committee or before the courts. It also gives you advice that will help you become respected, trusted, prosperous, and safe. Aren't these the words you'd like people to use when they talk about you?

The course is divided into 3 modules as follows:

• Module 1 focuses on some of the key ethical behaviours and professional conduct that salespeople need to be aware of and deal with in their everyday business in order to avoid violating an obligation or regulation under the Real Estate and Business Brokers Act and its Code of Ethics.
• Module 2 focuses on the Privacy Act and the 10 principles of privacy that were first introduced by the Canadian Standards Association in 1996. If you and your organization understand the applicability of these 10 principles, you should be able to deal successfully with any related privacy issue that you will face in the course of your business.
• Module 3 focuses on the important principle of staying out of trouble through conscientious disclosure practices. It stresses Disclosure, Disclosure, Disclosure.