December 30, 2014
Starting next month, The REALTOR® EDGE newsletter will be delivered in an electronic format only.
This month’s issue is the last print edition, marking the end of an era - and a new beginning - for the highly popular newsletter produced by the Ontario Real Estate Association.
The mandate of the newsletter will continue, although the delivery format is changing. The EDGE aims to provide practical and useful news and information to help OREA members thrive in their real estate business.
“We know that readership of The EDGE continues to be high,” says OREA president Costa Poulopoulos. “Our members tell us often that they find the content exciting, relevant and helpful in giving them the tools and information they need to do their jobs well. Regardless of this change, The EDGE will continue to provide the practical news, information and commentary that our members have come to appreciate.”
Beginning in February 2015, you can view The EDGE in your email inbox, on the OREA website, and on your mobile device. Additional resources are being dedicated to enhance the online and mobile versions of The EDGE to ensure that our members continue to receive valuable content in a format that works for them.
“More and more individuals and real estate boards have expressed an interest in ‘going green’ – ending print distribution and receiving exclusively electronic content,” Poulopoulos added. “This transition will save thousands of dollars in printing and shipping costs, and it is an environment-friendly decision that will reduce paper in an increasingly digital business world.”
The first issue of The REALTOR® EDGE newsletter in its current format was published in September 1998. Prior to that, the publication was called News and Views, and was launched in the early 1980s, initially on green bond paper. Even earlier, in the 1970s and early 1980s, the publication was called Real News and it was produced by the Ontario Association of Real Estate Boards (OAREB), the former name of OREA. The initial focus was on association news, but an extensive survey in the late 1980s revealed that members wanted useful information to help them do their jobs well and assist them with compliance. The mandate of the newsletter shifted to more practical content of interest to brokers and salespeople in the course of doing their jobs.
The EDGE has a high readership level with almost three quarters of OREA members (73 per cent) reading and enjoying it on a regular basis – an extremely high rate for an association newsletter. The EDGE will continue to be produced monthly, 11 times a year, with a combined July-August issue. Although hard copies will no longer be produced, the mandate of serving real estate brokers and salespeople will remain the same. Only the delivery format is changing.
We want to make sure you are getting The EDGE after it goes to an all-electronic format in February. Please visit www.orea.com/update to update your email address so that you can continue to receive the useful news and information in The EDGE.