This fall, come to one or more in a series of events designed to develop your skills and knowledge of real estate technology and strategy. The Ontario Real Estate Association (OREA) has organized events as part of the series called Emerge: Moving You Forward with the Tools for Tomorrow.
This fast-paced and dynamic series features events across the province to help you excel in real estate and business. It aims to inform REALTORS® about the latest strategies, tools and technologies in real estate. Industry experts and top performers assemble at each event to share their insights on a variety of topics based on their proven track records. This year’s events urge you to “unlock your business potential with a client-centric strategy.” The one-day events each feature a consumer panel of buyers and sellers and breakout sessions.
Two Emerge events have already taken place in Sault Ste. Marie and Kingston. Upcoming events are scheduled on Oct. 6 (Oakville); Oct. 27 (Barrie); Nov. 10 (Windsor); and Nov. 30 (Niagara Falls). Topics and speakers are as follows:
Direct Mail Marketing – This session features real estate coach Ryan Hodge, who leads a top team of REALTORS® that successfully implements proven and market-tested strategies and systems.
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Your Network is Your Net Worth – Seasoned REALTOR® Christina Kroner talks about leveraging social media, discussing personal relations, technology and lifestyle branding and how it can build a strong real estate business.
Growing Your Database – Former REALTOR® Andrew Fogliato now runs a digital marketing agency that focuses on helping real estate professionals to grow their business digitally.
Breakthrough Video Tips – All REALTORS® can implement video to engage today’s consumer, says Annette Anthony, vice-president of technology engagement at Exit Realty, who shares tips on emerging technologies that enhance productivity.
Working Any Database – Online lead generation, marketing and technology are the topics to be discussed by Danny Wood, who delivers a one-on-one coaching service.
Targeting via Facebook – Precision targeting through Facebook will be discussed by Remi Morvan, broker and co-owner of Capital Homes Realty in Ottawa. In five years he has grown his business to the market’s top five per cent level using Facebook as the major driver to his brand.
Innovative Marketing Beyond Print and MLS® – This session will be covered by Richard Silver, who leads the Toronto team at Sotheby’s International Realty Canada, named by Inman News as one of the Top 100 Most Influential Real Estate People.
Master the Marketing Mindset – Award-winning Mississauga REALTOR® Jeff O’Leary produces a popular real estate blog, The Village Guru, that has helped him to earn a strong internet presence.
CREA Consumer Insights – Mary Van Buren, vice-president of marketing and technology at the Canadian Real Estate Association, delivers high quality technology and information services to REALTORS® and consumers.
For the first time, Emerge events geared specifically to commercial real estate have been organized. They will take place on Nov. 17 (Ottawa) and Nov. 24 (Toronto). Topics for Commercial Emerge include: what you need to succeed in commercial real estate; the changing economy; ins and outs of commercial lending; what it’s really worth; tools that improve investment analysis; trends in multi-residential; environmental assessments; what’s new in business brokerage; legal pitfalls in commercial transactions; and haves and wants networking. Opening remarks will be given by Eavan Travers, OREA commercial director, and both events will feature commercial real estate experts. For more details on Commercial Emerge, see the accompanying article. Click here.
The cost per person for each Emerge event is $79 for OREA members and $109 for non-members. To check out a previous Emerge event, visit OREA’s YouTube channel at www.youtube.com/oreainfo and click on OREA Emerge. To register or for more information, visit www.orea.com/emerge.
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