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New ad campaign promotes REALTOR® value

October 2016

New ad campaign promotes REALTOR® value

House with sale signAn exciting new advertising campaign that promotes the value of using a REALTOR® was launched by the Ontario Real Estate Association (OREA).

Building on the recent success of the REALTORS® we do the homework™ campaign, the new phase of this campaign began last week and is scheduled to continue until the end of November. It will feature a refreshed consumer website, two full-length videos, two mini-videos, infographics, and advertising that is promoted and disseminated through digital and social media. 

“We’re very excited about this fantastic new phase of the campaign,” says Ray Ferris, president of OREA. “Our members have told us time and time again that one of the most important things our association can do for them is to promote REALTOR® value to the public, and we plan to continue delivering on that. This new initiative is part of an ongoing effort to showcase the tremendous value that REALTORS® bring to the real estate transaction for the people in our province.”

The campaign has been a tremendous success in recent years. Surveys revealed a significant increase in the public opinion of REALTORS® among consumers who saw the ads. Perceptions after the last phase rose significantly, with increased growth in the number of consumers who saw REALTORS® as providing market knowledge, saving time and helping them avoid complications. Although the scope of this new phase is more modest than its 2015 counterpart, the goal is to continue to build on the momentum of recent years.


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The consumer website, www.wedothehomework.ca, has been revised with a new look and feel. Various venues will host the ads. YouTube, Facebook, Twitter and Google are among the platforms where the ads can be seen. Two new videos are being created -- the first geared to buyers and a subsequent offering targeted to sellers.

The ads convey the message that REALTORS® are experts who advise and guide consumers wisely. All components of the multi-pronged campaign take a unique approach that focuses on the training, wisdom and expertise of REALTORS®. It aims to highlight the benefits of using an experienced, educated professional.

“Our members have asked for this and we’re delighted to deliver on this priority,” says John Oddi, a Brantford REALTOR® and the chair of the OREA Marketing & Communication Committee. “The new phase of the campaign is aimed at consumers who are planning to buy or sell a home in the next two years. Buyers and sellers alike will gain a new understanding of the value that we, as REALTORS®, add to what is for most people the biggest transaction of their lives. We encourage our members to check out the ads and to share them with others.” 

To view the videos, click here. To see the refreshed website, visit www.wedothehomework.ca.


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Ray Ferris

I wouldn’t have become president of OREA if it wasn’t for the top-notch training developed by OREA’s Centre for Leadership Development.

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