December 28, 2016
A new phase of the ad campaign launched this past fall to promote the value of using a REALTOR® has had tremendous positive results, statistics reveal. Building on the recent success of the REALTORS® we do the homework™ campaign, the Ontario Real Estate Association (OREA) launched a new phase of the campaign in September that ran until early December. The campaign featured a refreshed consumer website, two full-length videos, two mini-videos, infographics and advertising that was promoted through digital and social media.
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The campaign promoted two videos about the buying and selling experience titled “Inside the Mind of a REALTOR®”. These videos were viewed on Facebook more than 975,000 times, with a combined audience reach on all a variety of online platforms of over 3.5 million. These platforms included websites and news media outlets. One video was targeted to buyers and the other was for sellers, and together these videos received 6,307 “likes” and were shared 3,200 times.
The video showed a couple in the process of a home buying transaction. They asked their REALTOR® for her opinion of a property they were considering. Thought bubbles were used to reveal the many factors that REALTORS® assess in order to help their clients.
“The positive response to the recent ad campaign has been fantastic,” says Ray Ferris, president of OREA. “The campaign has been part of our ongoing efforts to highlight to consumers in our province the value that REALTORS® bring to the real estate transaction.”
"The positive response to the recent ad campaign has been fantastic."
The consumer website, www.wedothehomework.ca, was revised with a new look and feel. Various venues have hosted the ads. YouTube, Facebook, Twitter and Google were among the platforms where the ads could be seen.
The ads convey the message that REALTORS® are experts who advise and guide consumers wisely on what is often the biggest transaction of their lives. All components of the multi-pronged campaign took a unique approach that focused on the training, wisdom and expertise of REALTORS®.
“Our members have continued to tell us that promoting REALTOR® value is the number one priority for us as an association,” Ferris adds. “We’re delighted that the recent campaign is continuing to send that message.”
To view the videos, click here. To see the refreshed website, visit www.wedothehomework.ca.
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