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A Snapshot of the Profession


The role of the real estate professionalReal estate is fast-paced and constantly evolving – an essential element in our country’s economy and the financial lives of Canadians everywhere. Each hour of every day in urban and rural areas across the country, thousands of real estate deals are negotiated by registered real estate professionals. That’s millions of dollars changing hands through the skills and knowledge of real estate salespeople.

It isn’t easy – and you wouldn’t expect it to be – given the legal, technological, marketing, and other complexities of the real estate marketplace, but the potential rewards are limited only by your imagination and dedication to success.

If you have the drive and determination, you can count on getting the training, knowledge, guidance, and support you need to apply for registration as a salesperson with the Real Estate Council of Ontario upon successful completion of The Salesperson Registration Education Program.

The Role of the Real Estate Salesperson

The real estate market is dynamic – and never more so than now. Legislation changes constantly. Technology evolves at the speed of thought. Marketing strategies succeed through laser-like precision. The one constant in the real estate marketplace is this: knowledge is power.

Not long ago, real estate was a paper-based pursuit. But today’s professional must go well beyond listing forms and into the new realms of integrated databases, PDAs, GPS units, and virtual house tours. Completing your required registration education is just the beginning – be prepared to make multifaceted learning an integral part of your professional future.

And be prepared for personal sacrifice too. Your time is your clients’ time. You’ll be constantly in and out of the office, obtaining listings, showing homes, and negotiating agreements with buyers and sellers who often have little regard for the time of the day, or day of the week.

Of course, there’s good news, too. A real estate career is never routine. Every transaction is different. Every day offers personal freedom, professional fulfilment, and satisfaction. It takes effort, but if you thrive on opportunity and challenge, this could be the perfect profession for you – today and tomorrow.

 

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