The importance of homeownership ranks high among Ontario’s younger generations – 77% of Generation Y and 79% of Generation X say it is important to them, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA).
Homeownership important to Generation X and Y Ontarians
Large majority think owning makes more sense than renting
TORONTO, February 3, 2014 –
The importance of homeownership ranks high among Ontario’s younger generations – 77% of Generation Y and 79% of Generation X  say it is important to them, according to new research conducted by Ipsos Reid on behalf of the Ontario Real Estate Association (OREA). The study, the first of its kind for OREA, examined public opinion in Ontario on a variety of matters pertaining to the Ontario real estate market. The first set of results released in December 2013 highlighted Ontarians’ outlook on the 2014 real estate market and economy.
“A large majority of younger Ontarians believe that owning a home makes more sense than renting,” says Sean Simpson, vice president, Ipsos Public Affairs. “They also have a positive perception of the economy and the current residential real estate market in Ontario, both of which are important considerations in the decision to buy a home. Insights like these help us understand the motivation for younger people to buy homes.”
A significant percentage of Gen Y and X’ers, 76% and 82% respectively, think it makes more sense to own a home rather than rent over the long-term. Furthermore, 73% of Gen Y and 82% of Gen X believe real estate is a good investment. In terms of the current residential real estate market in Ontario, more than half of Gen Y and Gen X have a favourable assessment (51% and 63% respectively), while only 23% and 17% have a negative assessment. The majority also describe the economy as ‘good’ right now (61% of Gen Y and 57% of Gen X).
“The desire to own a home is alive and well among these demographics,” says Phil Dorner, president of the Ontario Real Estate Association. “Their positive forecasts show that these new and aspiring homeowners understand the long-term investment potential of residential real estate.”
Other generational perceptions and results from the study include:
Top reasons for purchasing a home
 For the purposes of this study, these generations are defined, Generation X – born 1965-1980; Generation Y – born 1981-1995
These are some of the findings of an Ipsos Reid poll conducted between November 4 and 7, 2013 on behalf of the Ontario Real Estate Association. For this survey, a sample of 1,517 Ontarians was interviewed via Ipsos' online panel. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/-2.9 percentage points had all adults living in Ontario been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
About the Ontario Real Estate Association
The Ontario Real Estate Association represents over 56,000 brokers and salespeople who are members of the 40 real estate boards throughout the province. OREA serves its REALTOR® members through a wide variety of professional publications, educational programs, advocacy, and other services. www.OREA.com
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