September 5th - 2003

Put your best (business practice) foot forward

Do you have your own website yet? Many REALTORS are taking advantage of Internet technology to market themselves and their listings to consumers.

Do you have your own website yet? Many REALTORS are taking advantage of Internet technology to market themselves and their listings to consumers.

However, the ease and speed with which information can be posted on the web can lead to inadvertent violations of the rights of others. To help REALTORS protect themselves and their clients, ARELLO (the Association of Real Estate License Law Officials) has published “Best Practice Internet Guidelines”.

What are some of the most common pitfalls? Advertising listings that don’t belong to you and violating the privacy rights of vendors are two examples. Here are a few of ARELLO’s guidelines from their website:

Online listings

  • Consumers should be able to assume that the information provided in the online listing is accurate and up-to-date so listings need to be removed as soon as they expire.
  • Online listing information must also be consistent with the property description and status of the listing.
  • Written permission must be obtained from other registered entities before displaying their listing information or altering the online display or any informational part of the listing.
  • If linked to an outside database of available properties, there must be a clear indication of which listings are yours and which are not.
  • The date the listing was last updated must be clearly indicated.
  • You will need to familiarize yourself with the federal Personal Information Protection and Electronic Documents Act (PIPEDA or the Privacy Act) which takes effect in January 2004 and the CREA Privacy Code to ensure your website is compliant.

View the entire document at www.arello.org.

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Put your best (business practice) foot forward Preparing for privacy legislation

For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

OREA AI Assistant