May 4th - 2011

Old woman in the shoe ad promotes REALTORS®

A television commercial featuring a modern day retelling of the Mother Goose fable of The Old Woman Who Lived in a Shoe is the latest addition to CREA’s national ad campaign.

A television commercial featuring a modern day retelling of the Mother Goose fable of The Old Woman Who Lived in a Shoe is the latest addition to CREA’s national ad campaign. Despite its lighthearted approach, the commercial conveys a serious message about how REALTORS® work closely with their customers to understand their needs and champion their uniqueness. Complementing the television commercial are real-life consumer testimonials. Recent home buyers and sellers share their experiences of how REALTORS® work to meet many different consumer needs. CREA's national ad campaign program started in 2006 and runs ads twice a year, in the spring and fall. To view the commercial and testimonials, visit www.howrealtorshelp.ca.

Share this item

MARKET WATCH: First-time buyers strive to get ahead of higher interest rates New salespeople advised to hit the ground running for real estate success

For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246