May 4th - 2011

Old woman in the shoe ad promotes REALTORS®

A television commercial featuring a modern day retelling of the Mother Goose fable of The Old Woman Who Lived in a Shoe is the latest addition to CREA’s national ad campaign.

A television commercial featuring a modern day retelling of the Mother Goose fable of The Old Woman Who Lived in a Shoe is the latest addition to CREA’s national ad campaign. Despite its lighthearted approach, the commercial conveys a serious message about how REALTORS® work closely with their customers to understand their needs and champion their uniqueness. Complementing the television commercial are real-life consumer testimonials. Recent home buyers and sellers share their experiences of how REALTORS® work to meet many different consumer needs. CREA's national ad campaign program started in 2006 and runs ads twice a year, in the spring and fall. To view the commercial and testimonials, visit www.howrealtorshelp.ca.

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

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