December 5th - 2012

New videos promote REALTOR® value

Two videos that promote the value of using a REALTOR® have been created by the Ontario Real Estate Association (OREA).

Two videos that promote the value of using a REALTOR® have been created by the Ontario Real Estate Association (OREA).

The videos, “Which neighbourhood is right for me?” and “What is my home worth?” were recently sent to presidents and executive officers at Ontario’s real estate boards. The videos can be posted to board websites and shared with members and consumers.

Featuring OREA president Ron Abraham, the videos are effective tools that enable you to start a conversation with clients making important buying and selling decisions. These fun, interactive videos help consumers to narrow down their search and help them to calculate a rough value on their property.

Rather than just providing the information, the videos enable viewers to choose one of two options. In the end, all players finish with a general idea of their home’s worth or the type of neighbourhood that suits them best.

The videos are part of the REALTOR® value campaign launched by OREA. This campaign employs media relations, social media and other tools to communicate that the professional experience and knowledge possessed by REALTORS® can help consumers tremendously in all of their real estate transactions.

Last year two videos were also created, “What does a REALTOR® do for me?” and “How much house can we afford?” featuring OREA past-president Barbara Sukkau. They won awards from the Canadian Public Relations Society Toronto and conveyed the value of REALTORS® through exciting and humorous commentary and visuals. Collectively, those videos have garnered more than 36,000 views and are still going strong.

Share these resources with colleagues, board members and anyone who may benefit from seeing them. To view the videos, visit www.youtube.com/oreainfo and look for the OREA Interactive Real Estate Series. If you need help to learn how to share videos, visit www.oreablog.com.

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246