April 7th - 2004

Software enables in-house colour printing

New colour printing technology can help real estate offices to save money and increase productivity by creating marketing materials in-house.

New colour printing technology can help real estate offices to save money and increase productivity by creating marketing materials in-house. Oki Data recently launched its OKI Real Estate Edition colour printing upgrade to specifically meet the print needs of the real estate industry.

The daily need for personalized and different colour printing materials such as MLS listings, direct mailers, postcards, and door hangers can be handled more cost-effectively in-house with this new upgrade. The software is compatible with OKI data’s C7000 or C9000 series colour printers, but also potentially compatible with any Oki Data colour printer.

The OKI Real Estate Edition Upgrade includes an exclusive three-year subscription license to iDesignWorks’ design centre web site, which is password-protected and accessible by up to 10 people in an office. The web site has an extensive digital library of customizable formats and templates that can be downloaded and adapted for the different needs of a market or office. To create a custom piece, agents or brokers simply log on to the site, choose the format they want – flyer, postcard, brochure, property information sheet etc.-- enter pertinent data and download a customized, printable colour file.

Cost-effective
According to Oki Data’s promotional brochure, real estate offices can save substantially on the cost per printed page using its colour printers versus colour laser, colour inkjet and especially outside copy services. Oki Data’s colour printers also print black and white pages comparably with mono laser printers so office’s can handle all of its copying demands with one printer.

As an added bonus, the OKI Real Estate Edition Upgrade also includes a $50 rebate for a digital camera.

OKI Data America offers OREA members discounts on the OKI Real Estate Edition upgrade Kit and a number of other OKI products including the and colour and monochrome laser printers. For more information contact the dedicated OREA representative at OKI - Tracey Maxwell at 1-800-OKI-DATA [654-3282] extension 73.

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

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