July 1st - 2011

MARKET WATCH: Housing market drives economic optimism

Although Canadians are still coping with the recession’s effects, they feel more optimistic about their personal finances and the housing market is playing a key role, a survey in Consumerology Report reveals.

Although Canadians are still coping with the recession’s effects, they feel more optimistic about their personal finances and the housing market is playing a key role, a survey in Consumerology Report reveals. More than half (58 per cent) say they’re better off financially today than before the recession, and the driver of this post-recession optimism appears to be the fact that their homes or condos are worth more now than pre-recession.

“Ultimately, the results show that people’s confidence is highly reliant on a strong housing market,” says Jack Bensimon, president of Bensimon Byrne, the ad agency that commissioned the survey. Visit www.consumerology.ca.

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Ontario Real Estate Association

Jean-Adrien Delicano

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