September 15th - 2016

Campaign promotes REALTOR® value

The value of using a REALTOR® is the focus of a renewed advertising campaign set to launch this fall.

We Do The Homework logo

The value of using a REALTOR® is the focus of a renewed advertising campaign set to launch this fall.

We Do The Homework logoThe value of using a REALTOR® is the focus of a renewed advertising campaign that is to launch this fall. The REALTORS® We do the homework™ campaign aims to promote to the public the importance of REALTORS® to the real estate transaction. Due to the previous success of this initiative in conveying REALTOR® value to the public, the OREA Board of Directors has approved the new phase of the campaign. This smaller, more modest campaign will feature digital advertising and social media. The new phase is scheduled to run from September through December 2016 and is aimed at consumers who are planning to buy or sell a home in the next two years. A revamped We Do the Homework web site and other electronic promotions are slated to be part of the revised campaign, which is scheduled to launch on Sept. 19. Visit www.wedothehomework.ca.


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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Senior Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246