April 22nd - 2014

OREA website engages viewers

A dramatic increase in mobile traffic to the website of the Ontario Real Estate Association (OREA) has occurred over the past year, according to a new report.

iPad image of website

iPad image of website

A dramatic increase in mobile traffic to the website of the Ontario Real Estate Association (OREA) has occurred over the past year, according to a new report.

The number of visits to www.orea.com using a tablet grew by a colossal 74 per cent in 2013 to 151,000, while visits to the site using a smartphone also rose sharply by 58 per cent to 320,000, according to Web Analytics – 2013, a report from the association’s Information Technology (IT) department. This document examines a range of statistics and compares data on an annual basis.  

The increase in mobile traffic was the most pronounced difference over 2012, the report reveals. Other statistics in the report demonstrate a high level of engagement among viewers, with increases in various categories reported.

The OREA iPhone App was downloaded by a total of 10,790 new users in 2013. The number of sessions, (the number of times the app was opened in 2013), totalled 127,000. The average number of active users per month was 2,100.

The total number of pages viewed on the Ontario Real Estate Association website showed an impressive increase, growing by 10.8 per cent to 15.3 million in 2013, compared to 13.8 million pages viewed the previous year. Moreover, the average number of pages viewed also rose, with people viewing an average of 6.9 web pages compared to 6.2 the previous year, an increase of 11 per cent.

The average time spent on the website – a good indicator of viewer engagement – also increased, rising to 6 minutes 22 seconds, up 3 per cent over the previous year.

The site enjoyed 6,137 average hits per day in 2013. In total, OREA’s website received 2.24 million visits over the course of 2013.

Some of the most popular pages on the website in 2013 are reported as follows: The home page of www.orea.com had 1.8 million page views; the Course Calendar Page: 223,000 page views; the My Timeline Page: 128,000 page views; the OREA Real Estate College home page: 173,000 page views; the Emerge Tools and Technology series website, launched in July 2013, had 35,000 page views; the Career Night Self Enrolment site, launched in May, had 21,000 page views; and the CE Click and Pick site, launched in August, had 18,300 page views.

“The association’s website plays a key role in giving our members and students the information, products and services they need to succeed,” says Costa Poulopoulos, president of the Ontario Real Estate Association. “By looking at how the website is used, we can continue to make improvements that meet the needs of our members.”

OREA Website At A Glance

  • Tablet traffic to website: Up 74%
  • Smartphone traffic to website: Up 58%
  • Total number of web pages viewed: Up 10%
  • Average number of web pages viewed: Up 11%
  • Average time on site: Up 3%

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246