December 28th - 2014

Books and ideas to ring in the New Year

A new year offers a fresh start and a chance to embrace change. The EDGE newsletter spoke to REALTORS® from across the province who shared their thoughts about books and ideas to ring in 2015.

2015 Books

A new year offers a fresh start and a chance to embrace change. The EDGE newsletter spoke to REALTORS® from across the province who shared their thoughts about books and ideas to ring in 2015.

A new year offers a fresh start and a chance to embrace change. The EDGE newsletter spoke to REALTORS® from across the province who shared their thoughts about books and ideas to ring in 2015.  


We asked REALTORS®: Frank AndreeFrank Andrée,
Ottawa
 Natalie LewinNatalie Lewin,
Toronto
 Mario FazioMario Fazio,
Sarnia
 Karen BalcazarKaren Balcazar,
Burlington
What book would you recommend?
 Rich Dad Poor Dad
Rich Dad Poor Dad by Robert Kiyosaki
(Plata Publishing 2000)
 The Psychology of Selling
The Psychology of Selling by Brian Tracy
(Nelson Books 2006)
 The Millionaire Real Estate Agent
The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, Jay Papasan
(McGraw-Hill 2004)
 The Alchemist
The Alchemist by Paulo Coelho
(HarperCollins 2006)
Why?
  “My first introduction to real estate investing 15 years ago, this book remains an inspiration to me. It’s one of the reasons I became a REALTOR©.  While there are many books about investing in real estate, Kiyosaki breaks it down in the simplest terms and provides inspiration for novices and seasoned investors. It’s not necessarily a ‘how to’ guide for success, but it makes you think about the possibilities.” “Tracy’s book provides detailed strategies and ideas for new and seasoned salespeople, with great action steps at the end of each chapter.  Sales are the basis of our profession, yet many come into the industry with no training and only a basic knowledge of the art of selling.  He is motivating and his techniques and advice provide the foundation for a prosperous career.”

 “This is a good starting blueprint and refresher course for your business. Dissect it and decide what works for you. This book provides ideas to boost your business and histories of successful REALTORS®.

I also recommend books about different personality types since this is a big part of our business.”
 “This is a fable about a shepherd boy who travels in search of a treasure. Facing obstacles along the way, he discovers the treasure within himself.  The book reveals the power of following our dreams and the importance of listening to our hearts. ‘When you really want something to happen, the whole universe conspires so that your wish comes true.’”
What are the most stressful aspects of working in real estate?
 “I don’t find it stressful.  I focus on residential investment real estate and try not to get distracted. Short- and long-term goals help me stay on track and manage day-to-day challenges.  It’s important to find a balance between work demands, family commitments and time out for fun.” “My biggest stressor is juggling work and single motherhood.  I review and select listings before my daughter wakes and   schedule appointments during school time.  Sometimes I bring her to evening meetings, which is communicated beforehand to clients. She has grown up in my office.” “I believe most stress is self- induced.  When you understand your buyer or seller and their needs, and they commit to you, the relationship is stress-free.  I suggest referring clients whom you don’t understand or care for to another REALTOR®.”

 “This business requires a huge time commitment. The most stressful aspect is finding the balance between work and personal time. Build ‘down time’ into your schedule. Plan time with family and friends and include other activities that help you recharge, such as exercise.”
What advice would you give someone considering this field? “Don’t go into real estate thinking you’ll be driving a fancy car in no time. It takes hard work to be successful. But if you enjoy the nature of the work, want to be challenged each day, and have the will and perseverance to achieve your goals, this career can help make your dreams a reality.” “Develop a strong support system from the start.  Find a seasoned REALTOR® to help you develop best practices and show you the ropes. This is a lonely business, so ideally you can share experiences with your mentor.  It’s expensive starting out, so you’ll need money to get going.  Be prepared.” “If you’re considering a career in real estate, set aside money to pay your expenses for a year. It takes time to build a clientele and generate a consistent cash flow. Find a busy, experienced REALTOR© to guide you and help create a business plan.”
 “This career is not for everyone.  You must be knowledgeable about real estate and business practices. Time management, organizational skills and patience are vital. Don’t go into it just for the money.  Clients put big decisions in your hands and it’s a lot of responsibility.”


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Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

Ontario Real Estate Association
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