December 8th - 2008

CREA issues Do-Not-Call List advisory

Do-Not-Call List promotions by various companies should not be confused with any requirement to subscribe to the national Do-Not-Call List, CREA reminds members.

Do-Not-Call List promotions by various companies should not be confused with any requirement to subscribe to the national Do-Not-Call List, CREA reminds members.
 
Now that we have passed the 31 day implementation “grace period” for the national Do-Not-Call List, a number of private companies are staging online or e-mail promotions about services offered to help brokerages comply, the advisory says.
 
These companies appear to offer a variety of implementation or “scrubber” services - in other words, they can help brokers implement a subscription, but brokers must still subscribe and must have an office policy in place. The URL to purchase a subscription is www.lnnte-dncl.gc.ca/ind/accueil-home-eng
 
These offers may promote confusion about subscription requirements. Please note the services being offered do not replace a requirement for a broker to subscribe to the national Do-Not-Call List if representatives of your brokerage use cold-calling for marketing purposes. Only the brokerage can subscribe – a third party, such as the companies promoting the services described, cannot subscribe on behalf of the brokerage.
 
CREA also points out that CRTC, in correspondence with CREA dated October 24th, also clarified two points: it is the brokerage, and not individual agents, who should subscribe. A brokerage may also share a subscription between branch offices, as long as those offices are owned by the same person or company.
 
A series of FAQs covering these issues are available in the Do-Not-Call compliance centre on www.realtorlink.ca. A recommended office policy guide for brokerages is also available on the site.

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Ontario Real Estate Association

Jean-Adrien Delicano

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