January 5th - 2010

Real estate reality show pulled

CREA successfully won its recent battle to have “Realtor vs. Realtor”, a Canadian real estate reality TV series, taken off the air.

CREA successfully won its recent battle to have “Realtor vs. Realtor”, a Canadian real estate reality TV series, taken off the air. CREA aggressively pursued CanWest and the show’s producers over the unauthorized use of its REALTOR® trademark in the series’ title and threatened legal action if the program continued to broadcast.

In a memo issued to all boards across Canada, Bill Harrington, CREA senior legal counsel said that the use of the REALTOR® trademark in the show’s title is an infringement of CREA’s intellectual property rights. "However, what is even more outrageous is the fact that HGTV would associate the REALTOR® trademark with conduct that violates the spirit and likely the letter of the REALTOR® Code."

CREA complaint heeded by network
Following CREA’s complaint, HGTV quietly removed “Realtor vs. Realtor” from broadcast, as well as from its website, after only a few shows had aired. CREA said in a statement that the show will resurface in 2010 under completely new branding. All references to REALTOR® will be removed.

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Ontario Real Estate Association

Jean-Adrien Delicano

Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

Ontario Real Estate Association
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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

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